Skiing: a sport once defined by passion, flair, and pushing boundaries. But in the past two decades, the focus has shifted to points and perfection. My capstone project, Revival, aims to reignite the heart of the sport by offering a pro-am qualifier built for raw talent and style, not scores or social media.
No points, no clout, just skiing. In this nostalgic haven, legends are forged on lines, not numbers. Revival reclaims the magic of a bygone era, where a skier's spirit and style propelled them onto the map.
My branding taps into this vintage-inspired vibe. Neutral colors, evoking carefree days and shared joy, create a welcoming space for diverse talents. The star motif, a symbol of aspiration, is subtly skewed, reflecting the beauty of individuality over technical perfection. Ski academies may churn out technical masters, but Revival celebrates the unorthodox, the expressive, the stars who shine differently.
This is more than an event; it's a movement. Revival rekindles the spark of pure skiing, where passion and innovation take center stage. It's a platform for the next generation of legends to etch their names in the snow, not the scoreboard.